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In Good Company — Weekend Reading

In Good Company

The oldest auction house in the world hangs a Jordan beside its Old Masters; a fifty-year-old firm posts its biggest half ever; and a twenty-two-card subset from 1961 reminds us what all of it is actually about.
The Heirloom Index · July 17, 2026

Next to Monet

Sotheby’s has been in the business of permanence since 1744. For most of those years the walls held Old Masters and the vitrines held Fabergé; a Picasso was the sort of thing that came through the room, and a piece of cardboard was not.

That line has quietly dissolved. The house made its first venture into sports in 2020 — a pair of game-worn Air Jordans, which sold for more than half a million dollars — and sports has since become one of its faster-growing luxury categories, sharing a season with the Monets rather than hiding behind them. In the autumn of 2024 it staged a trading-card sale of its own, and the names on the block were no strangers to us: a Clemente, a Jordan, a Brady, an Ohtani, a Jackie Robinson — the same immortals our own canon is built around, appraised now with the gravity Sotheby’s usually reserves for a signature in oil.

We don’t take this as a verdict on price, and we won’t pretend a jersey behind glass changes what a card in a slab is worth. What it changes is the company the hobby keeps. When the oldest auction house in the world decides a Jordan belongs in the same room as a Picasso, it is answering — through the most conservative institution it could — a question collectors settled long ago: that these objects are worth looking at closely, and worth keeping.

The Biggest Half

A world away from the oil paintings, the collectibles market said the same thing louder. Heritage Auctions reported more than $1.4 billion in sales through June — the largest first half in the firm’s fifty-year history, and a steep climb on the year before. Coins, comics, video games, cards: the whole cabinet of American things people save is being bid on at once.

The sports lines carried their weight. A 1909 T206 Honus Wagner — the card that sits at the head of every list, the one we keep in our own Vault — changed hands for several million; a sale of Americana timed to the country’s 250th birthday was led by a letter in George Washington’s hand. But the sentence worth carrying out of the room wasn’t a figure. It was a Heritage specialist’s aside that these markets tend to hold steady while the fine-art world lurches — that, as he put it, as long as there are nine-year-old boys there will be sports buyers someday. Nostalgia, it turns out, is one of the more durable currencies there is.

The Summer of 1961

And then, to keep ourselves honest, a smaller thing. In 1961 the American League grew by two clubs, the schedule stretched to 162 games, and a pair of Yankees named Mantle and Maris spent a summer chasing a ghost in pinstripes. Topps closed its set that year with a twenty-two-card Sporting News subset — each All-Star posed as though bursting through the front page of the paper — and placed Mantle at number 578, near the very end, where the good cards tended to hide.

Here is the part worth sitting with. That Mantle — a genuine vintage card of the most collected player in the game, from one of the era’s best-loved subsets — trades today, in a mid-grade holder, for something nearer the cost of a good dinner than a down payment. Not every treasure is a grail. The billion-dollar halves and the Picasso-room appraisals are real, and they are not the whole of it; most of what gets handed down was never rare, only loved. A boy pulled that card the summer Maris hit sixty-one. Sixty-five years on it is still here — still beautiful, still within reach. That, too, is the hobby, and arguably the better half of it.

Figures referenced are drawn from public reporting and the auction houses named (Sotheby’s, Heritage Auctions), offered for historical interest only — descriptive, never advice. Original prose.