Fleer set its leading rookies of 2003-04 apart at the back of the Ultra set under the name Lucky 13, each serial-numbered to 500. LeBron James is the first of them, #171.
That means the card most people would call the base Ultra LeBron is already numbered. There is no unnumbered pack version of #171 beneath it.
The card most people would call the base Ultra LeBron is already numbered to 500.
The photograph is a studio-lit pose: LeBron in the red Cavaliers jersey, number 23, crouched with the ball at his side against a soft gray ground, his name in a blue band and Cavaliers / F in a red one below.
Above it are a die-cut Gold Medallion parallel, inserted about one in eight packs for the rookies, and a Platinum Medallion numbered to 100. A near twin also exists outside the packs: a version issued with a die-cast Hummer H2, without the serial number or the Lucky 13 mark.
The set as a whole has 195 cards. LeBron's season in it ended with the Rookie of the Year award.
